GOOGLE POSTS NOW AVAILABLE TO MOST SMALL BUSINESS.
Until now, Google only allowed a few celebrities, film studios & sports team to post social media style update about their activities directly to Google’s search results pages. But now even local business owners will be able to update their activities. Google has fully launched Google posts to most small business owners. It allows business owners to post to their audience directly within the business listing & local knowledge panel.
It is going to be really helpful in luring more traffic to the site. Google experimented this feature during the US elections and it turned out to quite successful. After all who doesn’t want updated info, right in the search results?
If you are a small business owner, you might want to test out this new feature. First it’s FREE and second, it has proven to be very successful. Here are ideas that Google gave on what to post:
Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
Promote events and tell customers about upcoming happenings at your location.
Showcase your top products and highlight new arrivals.
Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.
To get started, just follow these steps on a desktop:
Sign in to Google My Business. If you have two or more locations, click Manage location for the location you’d like to manage, which is the little building icon.
You’ll end up on a page that looks like this. Click ‘CREATE POST’ or click ‘Posts’ from the menu.
Once you’ve created your post, you have the option to preview it before you post. If it looks good, click ‘Publish’ in the top right corner of the screen.
Here’s an example of a post:
If you’re a multi-location business then you’ll need to tell Google you’re interested in posting across multiple locations using this forum.
And, as we said, Google has rolled this out to most single location businesses. So, if you find you are NOT one of them then use this form to request access. Google wasn’t 100% clear which categories were left out but did mention hotels specifically in this statement:
Thanks for all of the excitement around this launch – we’re equally excited and definitely want to get you posting! If you’re not seeing the Posts section on your business page, it might be because we haven’t launched to all business categories. “Hotels” is the category where local posts are not available.
So how popular is this going to be? That’s hard to say but, Mike Blumenthal has been tracking the sites being created and there are already well over 100,000 in Google’s index since launch!
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