GOOGLE’S NEW LOCAL SEARCH FILTERS

HAVE YOU NOTICED A CHANGE IN RANKINGS? GOOGLE’S SHAKING THINGS UP WITH ITS NEW LOCAL SEARCH FILTERS.

Google’s paramount goal is to provide its users with the best possible search experience and they leave no stone unturned to ensure that. In early 2017, Google introduced local search filters that allowed the users to sort results based on price, ratings and hours of operation. Taking this one step further, they are now automatically applying those filters. Read more

Advertisements

NOW IS THE TIME TO START OPTIMIZING YOUR SITE FOR VOICE

NOW IS THE TIME TO START OPTIMIZING YOUR SITE FOR VOICE.

web 1

Voice search is picking up the pace quickly. Google reported that more than 20% of the searches are already being performed via voice search. And due to the increasing number of Internet of things, experts are predicting that the number might go up to 50% in 2020.

Well, the prediction might seem a bit exaggerated, but the growing trend is indicating that it might be possible. Amazon Echo and Google Home are not only creating buzz but also getting a lot of positive reviews. The Amazon Echo was the best-selling product during the 2016 holiday sales! Also, now every smartphone comes with a personal assistant, which further escalates the possibilities.

OPTIMIZING YOUR SITE FOR VOICEWhile many people may argue that the “Experts” are predicting such things from quite sometimes, without any success. But the thing is, now people are more tech savvy and they prefer convenience over anything, and that’s exactly what voice searches provide. For seniors, it’s really hard to type a long sentence into the search box. And then there are those with big fingers, they struggle a lot to type just a single sentence.

Voice search makes it easy for everyone to ask questions, without struggling with the tiny keys. Also, the fact that human can barely type 40 words in a minute but can speak up to 150 words pushes the possibility even further.  Google has reported that their Voice search is now 95 percent accurate, 20 percent more as compared to 2013.

The voice search may have been tasted the limelight long ago, but because the AI was not so good at getting the context, people got diverted from it. Now many people don’t use it because of the past experience. This thing might change because of the high level of accuracy. In near future, the AI will become more sophisticated in understanding the actual context of the queries. They will provide results based on the context rather than going with the literal meaning. And this will compel everybody out there to use voice search, because who doesn’t love convenience?

A recent research revealed that people are starting to use voice search in public, because in the past, most of the users were quite hesitant, and only felt comfortable at home or in private space. But as the technology is advancing, they are getting used to it.

 As a business owner, it’s better to keep an eye on the changing trends and this is exactly what we are asking you to do. Until now, optimizing the content for the voice search was mainly for the B2C business, but since it has the potential to go mainstream, it’s better that you start optimizing your site for the voice search. It will not only put you ahead of the competition, but will also affect your overall SEO efforts because it’s not a separate imitative, but just an expansion of the existing SEO practices.

Here’s how you can be prepared for the B2B voice search.

  • It’s a no brainier that voice search will be performed using mobile devices, so mobile optimization is crucial.

  • As compared to the text search, voice searches will be longer. So research for the long-tail keywords and use them in your content. Also, you might want to start giving your language a natural /conversational tone so that the search engines find your website relevant for the search queries.

  • Optimize for local. Voice search will mostly target nearby locations. So, it’s critical that your business is listed and verified in top tier local directories such as Google My Business, Bing, Facebook, Yelp, etc.

  • Targeting featured snippet will help you get the position zero (equivalent to the page one ranking).

Tips To Improve On-Page Local SEO

Straightforward Tips To Improve On-Page Local SEO.

On-page SEO techniques remain for every single such measure that can be taken specifically on the website keeping in mind the end goal to enhance its ranking on various search engines. The ranking of a website builds your notoriety in the market and in this manner, it is fundamental. Yet at the same time here and there, you will never get the correct results what you are searching for your business. Try not to need to stress; possibly you are committing some senseless errors, which you can’t stand to do again and again. In this way, here is a rundown of some basic hints that encourages you to enhance your On-page Local SEO system. Observe those focuses and actualize it in your procedure. Read more

Local SEO To Help Increase Your Business

What Is Local SEO Services And How They Help To Increase Your Business?

Local SEO is a very powerful type of local online marketing. It enables you to elevate your business to your local clients at whatever point they require it. Local SEO utilizes Google and business directories and business directory. A large number of clients every day check these directories to discover the local businesses in their general vicinity. Read more

Local SEO Tips Anyone Can Implement – DIY Tips

Local SEO Tips Anyone Can Implement – DIY Tips.

A debt of gratitude is in order for making a trip and looking at my local SEO tips. There is so much data coasting around the net, it can be difficult to figure out what will help, and what won’t. Rest guaranteed, the tips I will impart to you in the short article will completely enable you to get off to a decent begin. How about we make a plunge. Read more

LATEST FACEBOOK UPDATES

TOP 3 LATEST FACEBOOK UPDATES THAT ARE NOT ONLY USEFUL BUT, ALSO INTERESTING.

Facebook is continuously trying to bring new updates to its users for a better experience and let advertisers gain more benefits from it. Recently, Facebook has rolled out some really interesting and useful updates. Check them out below:

  1. Facebook Has Come Up With Video-Format Cover Images

Read more

GOOGLE POSTS NOW AVAILABLE TO MOST SMALL BUSINESS

GOOGLE POSTS NOW AVAILABLE TO MOST SMALL BUSINESS.

Until now, Google only allowed a few celebrities, film studios & sports team to post social media style update about their activities directly to Google’s search results pages. But now even local business owners will be able to update their activities. Google has fully launched Google posts to most small business owners. It allows business owners to post to their audience directly within the business listing & local knowledge panel. Read more

GOOGLE RELEASES ITS FREE MYBUSINESS WEBSITE BUILDER

GOOGLE RELEASES ITS FREE MYBUSINESS WEBSITE BUILDER TO THE WORLD.

According to Google, almost 60% small business owners don’t have a website because they think that either it’s too complex, expensive or way too time-consuming.  To combat that, Google has launched a new platform within GMB (Google My Business) that lets business owners create a website within minutes. Read more