LINKEDIN’S NEW FEATURE

EXPAND YOUR REACH WITH LINKEDIN’S NEW FEATURE — “WHAT PEOPLE ARE TALKING ABOUT”.

LinkedIn’s got a new extensive update to its often-maligned feature-news feed. It now allows users to expand their reach and influence on the platform. You can see a box appearing on the right-hand side of your page that says “What People Are Talking About” and some trending and breaking news stories. Read more

BID FOR PHONE CALLS IN GOOGLE ADWORDS

ADVERTISERS CAN NOW BID FOR PHONE CALLS IN GOOGLE ADWORDS.

Sometimes we want to target people who are using a specific device, or at a certain time or location and Google AdWords’ bid adjustment feature let us do exactly that. It enables us to increase or decrease the frequency of the ads based on the device, location or time. Read more

Google drops their Instant Search feature.

GOOGLE HAS DECIDED TO DO AWAY WITH GOOGLE INSTANT.

Google has decided to drop their Instant Search feature. They introduced it 7 years back in 2010. Google instant loaded results as users typed in the search box. Now with changes in how users use mobile — and over 50% of all Google searches being on mobile — Google decided to do away with this feature.

It must be a tough time for Marissa Mayer, since almost everything she was involved in, has come to an end. Here’s the statement from a Google spokesperson:

“We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.”

So now if you type in Google, you will only see suggestions, and upon clicking that suggestion or hitting Enter, you will get results. It can be interpreted as yet another move from Google towards intent search since Google Instant loaded results based on the literal meaning of the keywords rather than the intent of the users.

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GOOGLE’S NEW INSTANT CHAT FEATURE

BOOST THE BOTTOM LINE OF YOUR BUSINESS WITH GOOGLE’S NEW INSTANT CHAT FEATURE.

Local business owners with a verified Google My Business listing can now allow visitors to message them right from the local knowledge graph panel in search results.

Here is a screen shot of the message button in the local panel on Google:

Read more

GOOGLE’S NEW LOCAL SEARCH FILTERS

HAVE YOU NOTICED A CHANGE IN RANKINGS? GOOGLE’S SHAKING THINGS UP WITH ITS NEW LOCAL SEARCH FILTERS.

Google’s paramount goal is to provide its users with the best possible search experience and they leave no stone unturned to ensure that. In early 2017, Google introduced local search filters that allowed the users to sort results based on price, ratings and hours of operation. Taking this one step further, they are now automatically applying those filters. Read more

NOW IS THE TIME TO START OPTIMIZING YOUR SITE FOR VOICE

NOW IS THE TIME TO START OPTIMIZING YOUR SITE FOR VOICE.

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Voice search is picking up the pace quickly. Google reported that more than 20% of the searches are already being performed via voice search. And due to the increasing number of Internet of things, experts are predicting that the number might go up to 50% in 2020.

Well, the prediction might seem a bit exaggerated, but the growing trend is indicating that it might be possible. Amazon Echo and Google Home are not only creating buzz but also getting a lot of positive reviews. The Amazon Echo was the best-selling product during the 2016 holiday sales! Also, now every smartphone comes with a personal assistant, which further escalates the possibilities.

OPTIMIZING YOUR SITE FOR VOICEWhile many people may argue that the “Experts” are predicting such things from quite sometimes, without any success. But the thing is, now people are more tech savvy and they prefer convenience over anything, and that’s exactly what voice searches provide. For seniors, it’s really hard to type a long sentence into the search box. And then there are those with big fingers, they struggle a lot to type just a single sentence.

Voice search makes it easy for everyone to ask questions, without struggling with the tiny keys. Also, the fact that human can barely type 40 words in a minute but can speak up to 150 words pushes the possibility even further.  Google has reported that their Voice search is now 95 percent accurate, 20 percent more as compared to 2013.

The voice search may have been tasted the limelight long ago, but because the AI was not so good at getting the context, people got diverted from it. Now many people don’t use it because of the past experience. This thing might change because of the high level of accuracy. In near future, the AI will become more sophisticated in understanding the actual context of the queries. They will provide results based on the context rather than going with the literal meaning. And this will compel everybody out there to use voice search, because who doesn’t love convenience?

A recent research revealed that people are starting to use voice search in public, because in the past, most of the users were quite hesitant, and only felt comfortable at home or in private space. But as the technology is advancing, they are getting used to it.

 As a business owner, it’s better to keep an eye on the changing trends and this is exactly what we are asking you to do. Until now, optimizing the content for the voice search was mainly for the B2C business, but since it has the potential to go mainstream, it’s better that you start optimizing your site for the voice search. It will not only put you ahead of the competition, but will also affect your overall SEO efforts because it’s not a separate imitative, but just an expansion of the existing SEO practices.

Here’s how you can be prepared for the B2B voice search.

  • It’s a no brainier that voice search will be performed using mobile devices, so mobile optimization is crucial.

  • As compared to the text search, voice searches will be longer. So research for the long-tail keywords and use them in your content. Also, you might want to start giving your language a natural /conversational tone so that the search engines find your website relevant for the search queries.

  • Optimize for local. Voice search will mostly target nearby locations. So, it’s critical that your business is listed and verified in top tier local directories such as Google My Business, Bing, Facebook, Yelp, etc.

  • Targeting featured snippet will help you get the position zero (equivalent to the page one ranking).

Tips To Improve On-Page Local SEO

Straightforward Tips To Improve On-Page Local SEO.

On-page SEO techniques remain for every single such measure that can be taken specifically on the website keeping in mind the end goal to enhance its ranking on various search engines. The ranking of a website builds your notoriety in the market and in this manner, it is fundamental. Yet at the same time here and there, you will never get the correct results what you are searching for your business. Try not to need to stress; possibly you are committing some senseless errors, which you can’t stand to do again and again. In this way, here is a rundown of some basic hints that encourages you to enhance your On-page Local SEO system. Observe those focuses and actualize it in your procedure. Read more

Local SEO To Help Increase Your Business

What Is Local SEO Services And How They Help To Increase Your Business?

Local SEO is a very powerful type of local online marketing. It enables you to elevate your business to your local clients at whatever point they require it. Local SEO utilizes Google and business directories and business directory. A large number of clients every day check these directories to discover the local businesses in their general vicinity. Read more

Local SEO Tips Anyone Can Implement – DIY Tips

Local SEO Tips Anyone Can Implement – DIY Tips.

A debt of gratitude is in order for making a trip and looking at my local SEO tips. There is so much data coasting around the net, it can be difficult to figure out what will help, and what won’t. Rest guaranteed, the tips I will impart to you in the short article will completely enable you to get off to a decent begin. How about we make a plunge. Read more

LATEST FACEBOOK UPDATES

TOP 3 LATEST FACEBOOK UPDATES THAT ARE NOT ONLY USEFUL BUT, ALSO INTERESTING.

Facebook is continuously trying to bring new updates to its users for a better experience and let advertisers gain more benefits from it. Recently, Facebook has rolled out some really interesting and useful updates. Check them out below:

  1. Facebook Has Come Up With Video-Format Cover Images

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